In the business world, February 14th is often overlooked. In boardrooms, we hear opinions that it's a holiday for teenagers, that it doesn't belong in the corporate world, or that it's just an "American commercial invention."
However, if we put aside prejudices and look at the numbers and psychology, we see something different. We see opportunity . At a time when companies are struggling with employee turnover ("Quiet Quitting") and customer loyalty is at an all-time low, every gesture counts.
Christmas is a “red ocean” in marketing – everyone is shouting, everyone is giving gifts, your voice is drowned out. February is quiet. It is a “blue ocean”. If you take a step towards your employees or clients now, you will be seen. At MPromotion, we have prepared an analysis for you on how to use Valentine’s Day to build stronger Employer Branding and client relationships, tastefully, professionally and effectively.
They say that people don't leave companies, but managers who don't take them in. Salary is important, but a sense of belonging is what holds teams together.
According to Gallup surveys, “recognition” is one of the most powerful motivators. Valentine’s Day at work doesn’t have to be about romance. It should be about gratitude .
Forget about cheap plush toys. The employees are adults. They appreciate quality and practicality.
Sweet start to the day: Imagine coming to work on Monday morning and there's a small package waiting for you on your keyboard. Quality Belgian praline or package promotional candies with company logo and a link "We're glad you're part of the team" . It's a small investment (in cents), but the psychological impact is huge. It instantly changes the atmosphere in the office. In our offer you will find a wide range of options sweet commercials , from mints to luxury chocolates.
Wellness in the office: February is cold and dark. Give your employees the gift of "warmth". Fleece blanket with logo embroidery , high quality thermos mug or a scented candle. These are not just "promotional items", they are tools for creating coziness (hygge) in workplace.
Most companies have a gift budget set for December. The result? Your client receives 15 diaries, 10 bottles of wine, and 5 sets of pens in one week. Most of them are given away, half are forgotten. Your investment is lost in the crowd.
Try the "Contrarian Marketing" approach - do the opposite of what others are doing.
Send a gift in February. It doesn't have to be explicitly "Valentine's Day." It can be a thank you for anniversary of cooperation , for a successful January project, or just to make winter more pleasant.
The rule here is: Quality over quantity.
Wine and accessories: Wine is a classic, but try to elevate it. Instead of a regular bottle, give a wine set (corkscrew, stopper, cooling pack). In our section Valentine's Day gifts You can find elegant sets that your client will keep in their kitchen. Every time they open a bottle for their friends, they will see your logo. That's subliminal marketing in action.
Stationery for 2024: Everyone makes plans in January. Quality metal pen (e.g. Parker or Pierre Cardin brands) or a branded notebook is a tool that the manager will use daily. Choosing a red or burgundy color will match the period but still look completely professional.
Do you have company merch? And do your people wear it outside of work, or do they just wear it to paint their apartment?
The difference between a "promotional t-shirt" and a "lovebrand merch" is in the design and quality. Valentine's Day is a great opportunity to drop a "limited edition".
Imagine a sweatshirt in a nice burgundy or red color (if your brand manual allows it), which doesn't have a huge logo on the chest, but only a discreet brand element on the sleeve. Plus a funny claim that is related to your company culture.
Malfini Textiles: In our catalogs you will find premium quality textiles. Sweatshirts, softshell jackets or hats that do not pill after the first wear washing.
Effect: When employees wear your brand voluntarily and with pride, it's the best (and cheapest) advertising you can have.
In marketing, the color red has a strong meaning. It is the color energy, action, force and dynamics .
You don't have to worry about it even in a corporate environment.
Red notebook on the table evokes importance.
Red umbrella with your logo is an unmissable billboard on a gray, rainy day.
If your corporate color is blue or green, a red accessory will create a nice contrast. If you're afraid of red, go for pink, purple or orange – these colors are abundantly represented in our catalog and look fresh and modern.
In the era of artificial intelligence and automation, people value the human touch the most.
If you decide on Valentine's Day gifts, add them personalization .
At MPromotion, we offer various printing technologies - from pad printing on pens, through embroidery on textiles, to laser engraving.
Imagine a metal thermos bottle that not only has your company logo on it, but also employee's name . You don't throw away an item like that. You develop an emotional attachment to it. That's the essence of a successful promotional item.
Valentine's Day at work isn't about playing love. It's about showing that your company has heart . That you care about the people who work for you and the partners who do business with you.
Use this "dead period" in marketing to your advantage. You will be rewarded with loyalty that money can't buy - but you can encourage with the right gift.
Check out our special section href="https://www.mpromotion.sk/katalogove-reklamne-predmety/sezonne-darceky/valentinske-reklamne-predmety"> Valentine's Day promotional items and get inspired. If you need advice on selection or printing, our team is here for you.
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