Companies are most often looking for gift items when they want to thank someone, close an important project or welcome a new colleague. However, the selection often starts with the catalog, and not with the person who will receive the gift. The result is an item that is nice, but does not fit. Therefore, we recommend choosing gift items in the opposite way: first the recipient and purpose, then the specific thing. This text is sorted by recipient, not by season. We have discussed when to give gifts during the year in the gift calendar for companies .
A promotional item is intended to reach as many people as possible. A pen, bag or lanyard is given out to hundreds of visitors at a trade show, and the logo is the main message on it. A gift item is intended for a specific person and its role is to strengthen the relationship.
| Criterion | Advertising item | Gift item |
|---|---|---|
| Number of recipients | hundreds to thousands | individuals or small group |
| The role of the logo | main message | decent signature |
| Packaging | often none | part of the overall impression |
| Value to the recipient | practical trifle | a thing to keep or use at home |
| Selection | by number of pieces | according to the person and the relationship |
The boundary is not fixed. A quality thermos can be a promotional item at a conference or a gift for a partner. It depends on who you give it to and how you give it.
For clients and partners, a gift represents the company. It should correspond to the level of cooperation and appear thoughtful, not expensive. Items that the recipient will use at work or at home and that carry the logo discreetly are recommended: a quality notebook, gift set, scented candle or thermos in elegant packaging. You can find such items among branded and luxury gifts , where the logo is placed discreetly and matches the design of the item.
For partners from the state administration or large corporations, take into account internal rules for accepting gifts. Many organizations have a value limit in their code of ethics, so a smaller, symbolic gift is more appropriate.
Equality is crucial for employees. Everyone receives the gift at the same time and compares it with each other, so it should be the same or equivalent for the entire team. Higher quality everyday items work best, such as a thermos mug or blanket, or a consumable gift like coffee, tea or treats. Ready-made gift packages and baskets are a practical solution for larger numbers of people, as they combine multiple items and can be supplemented with a card with a logo.
For employees, the logo belongs on the packaging rather than on the item. A gift with a large company logo acts as work equipment, not as a thank-you note. A non-cash gift to an employee is also taxable income, so consult your budget with your payroll accountant in advance.
A welcome package for a new colleague is an exception where a logo is not a problem. A company sweatshirt, bottle or notebook with a logo on it, on the other hand, helps the new person feel part of the team. A small gift that is not related to work, such as good coffee or chocolate, is also suitable for the package.
On the border between a gift and a promotional item are trinkets for job seekers at job fairs and open houses. Here, a higher quality piece will leave a better impression on fewer people than cheap item for everyone.
If you want a gift that can't be confused with another, it's worth considering custom-made gifts . With these, you determine the shape, size, and print, so the item can be based on your logo, product, or company story.
Custom production requires more time for design and approval than choosing from a catalog, so plan well in advance. It is especially suitable for company anniversaries, the completion of a large project, or as gifts for a narrow circle of key clients.
The same item feels different when it arrives in a plain box by courier, and different when the recipient receives it in person with a few sentences. These principles will help:
A promotional item is given out in bulk and carries a distinctive logo. A gift item is intended for a specific person, has a discreet logo, and places greater emphasis on quality and packaging.
Yes, but keep it subtle. For clients and employees, a small logo on the item or a logo on the packaging and card is enough. A more prominent logo is suitable for a welcome pack for a new colleague.
A consumer gift, such as quality coffee, tea or goodies, or a practical item for the office. The client will almost always use such a gift and there is no risk that it will not match their taste.
Yes. Packages can be created in several variations according to recipient groups or with names. However, each variation takes longer to prepare, so keep the number of variations low.
Yes. Just write who the gift is for and how many people should receive it. We will suggest a suitable solution and prepare a visualization and a price quote.
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